Australia?s Cover-More Travel Insurance has appointed Beijing-based interactive shop Digital Jungle to handle its search marketing and social media?activity globally.
The insurance brand, which has operations in Australia, New Zealand, the US and China, has also entrusted Digital Jungle ? which has a Sydney office ? with its content marketing strategy and analytics.
Carole Tokody, global e-commerce director of Cover-More Travel Insurance, said in a press release: ?We are a specialist travel insurance and medical assistance group with increasing traction in the online channel, for us and our partners, and we wanted to appoint a world-class digital agency that could take our brand marketing to the next level.?
?We believe that Digital Jungle?s expertise and solid track record driving search and social campaigns will be key to taking our efforts a step further, leveraging the innovative nature of both our brand and social media/content channels generally,? she said.
September 26th, 2012 at 4:49 pmSource: http://mumbrella.com.au/cover-more-travel-insurance-appoints-global-digital-partner-118752
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