Carrie is following up?with three potential clients she met while networking. When two say no, she begins to feel desperate. Should she call the third one now or wait?
Enrollment in Mark?s program?was lower than he expected. He sends email follow-ups to his subscribers, but no more join. Keep emailing, he thinks! Correctly?
Angie?s potential client?is like a multi-headed beast. One partner wants to hire her immediately, but the other two have no interest. Despite hearing this in the second meeting, Angie continues to meet with the interested partner for weeks.
What is Magnetic Marketing?
Magnetic marketing is about attracting prospects to you.?Other terms for this are inbound and attraction-based marketing. There are many ways to capture the attention and interest of your prospects, such as writing articles, producing content-rich videos and offering targeted events.
Although you have to ensure your content or offers get in front of your audience, the energy of magnetic marketing is?inviting.?
Magnetic marketing doesn?t just occur at the start, when someone first learns about you. It?s everything you do to keep drawing them to you until they become your client.
The opposite of magnetic attraction is pursuit.?Official terms for this would be outbound and interruption marketing. Some examples would be advertising, direct marketing and telemarketing; although email spam, telemarketing and junk mail fall in this category too.
Although some forms are illegal, the issue I see for small businesses and solopreneurs isn?t outbound marketing. It?s really the energy behind it; the energy of?pursuit.
It isn?t that Carrie shouldn?t follow up with her new contacts; it?s that she shouldn?t?chase them from a place of desperation.
Similarly, Mark and Angie are in the energy of pursuit, which causes them to ignore the facts.? ? This energy is NOT inviting. It feels pushy, brings up negative associations and ruins your results.
Why Magnetic Marketing Is Easier
The biggest thing that makes magnetic marketing easier is that it has the energy of inviting your prospects to you, so?you don?t feel salesy doing it.
It?s also a naturally generous act ? offering information, tools and other value?with the intention of helping prospects decide?for themselves if you are the best choice to work with them.
Example: One of my favorite ways to do this is with the Welcome Gift on your website. Do you offer some kind of free article or gift to encourage visitors to sign up? You can test different offers to see which converts better. To me the best offers are not only the ones that get the highest conversions but also appeal to those who?d be your perfect clients.
Why Magnetic Marketing Works Better
For one thing, if it doesn?t feel difficult and distasteful, you?re more likely to do it! Marketing that?gets done?works better.
But as with the website welcome gift, you?re looking to appeal to the needs and desires of a specific person ? your perfect client. If you develop content that is aligned with their interests, you?ll push away those who?d be a poor fit and draw perfect clients closer to actually working with you.
In the case of Carrie, she can?reconnect to her inviting energy and, while following up, offer something valuable to her new contact, like a free strategy session. Mark and Angie can also move on, knowing that chasing won?t work.
Let?s see ? magnetic marketing is easier, feels better and is more effective. Are you ready to start magnetizing your marketing? A smart place to start is?Attracting Perfect Clients.
Photo by Christian Gonzalez
andrew luck paranormal activity 4 love and hip hop 2012 nfl mock draft iowa caucus dick clark lemonade diet
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.